// data dashboard · 1M+ invoice lines
Online retail dashboard
Two years of a UK online gift retailer’s orders, about a million invoice lines, aggregated on the server so every filter stays fast. Explore revenue, products, baskets, customer retention and returns.
Dec 2009 – Dec 2011 · GBPData source: snapshot
- Revenue
- £19,354,775
- no earlier period to compare
- 11,032,596 units
- Orders
- 39,505
- no earlier period to compare
- unique invoices
- Average order value
- £489.93
- no earlier period to compare
- revenue ÷ orders
- Return rate
- 2.4%
- no earlier period to compare
- £471k cancelled
Monthly revenue
Selected: Dec 2009 – Dec 2011, £19,354,775.
Drag across the chart to set the date range (keyboard: the From/To selects above). Dec 2011 covers 1–9 December only.
Revenue by country
Darker means more revenue (log scale). Dec 2009 – Dec 2011, all categories.
Map: Natural Earth (public domain), 1:110m. Not on the map at this scale: Channel Islands, Hong Kong, Singapore, Unspecified, Malta, Bahrain, Bermuda, European Community, West Indies.
Data: Online Retail II, UCI Machine Learning Repository (CC BY 4.0). Cleaned and aggregated; cancellations kept as returns.