// data dashboard · 1M+ invoice lines
Online retail dashboard
Two years of a UK online gift retailer’s orders, about a million invoice lines, aggregated on the server so every filter stays fast. Explore revenue, products, baskets, customer retention and returns.
Dec 2009 – Dec 2011 · GBPData source: snapshot
Return rate by country
Cancelled orders as a share of revenue, countries with at least 50 orders in the range. Overall: 2.4% (£470,600 of £19,354,775).
Spain13.3% · 144 orders
France5.7% · 598 orders
Channel Islands5.0% · 54 orders
Ireland3.3% · 581 orders
Italy2.5% · 59 orders
United Kingdom2.3% · 36,173 orders
Sweden2.3% · 99 orders
Germany2.3% · 753 orders
Portugal1.3% · 85 orders
Switzerland1.2% · 85 orders
Australia0.9% · 89 orders
Belgium0.7% · 143 orders
Netherlands0.7% · 216 orders
Finland0.4% · 54 orders
29 countries have fewer than 50 orders in the range and aren’t shown. Returns are cancellation invoices, counted in the month and country of the cancellation.
Data: Online Retail II, UCI Machine Learning Repository (CC BY 4.0). Cleaned and aggregated; cancellations kept as returns.