daisy.laflamme

// data dashboard · 1M+ invoice lines

Online retail dashboard

Two years of a UK online gift retailer’s orders, about a million invoice lines, aggregated on the server so every filter stays fast. Explore revenue, products, baskets, customer retention and returns.

Dec 2009 – Dec 2011 · GBPData source: snapshot

Products are ranked by calendar year: 2009–2011, the years your From–To range touches. Searching every product needs the live database; this view uses the snapshot’s top products.

The 80/20 view

23% of products bring in 80% of revenue. Products are ranked by revenue and grouped into hundredths: bars are each group’s share, the line is the running total.

0%25%50%75%100%0%20%40%60%80%100%

Dashed line: 80% of revenue. Categories don’t apply here: the curve covers every product.

Top products

200 products

Top products by revenue, all countries, 2009–2011. Total revenue £19,354,775 from 4,721 products.
#ProductCategoryUnitsRevenueShare
1REGENCY CAKESTAND 3 TIER22423Kitchen & dining26,478£330,5901.71%
2WHITE HANGING HEART T-LIGHT HOLDER85123ACandles & lighting94,719£261,1691.35%
3JUMBO BAG RED RETROSPOT85099BBags & purses97,176£182,6810.94%
4PARTY BUNTING47566Party & gift wrap28,200£148,3180.77%
5ASSORTED COLOUR BIRD ORNAMENT84879Home décor & signs80,082£129,3240.67%
6PAPER CHAIN KIT 50'S CHRISTMAS22086Christmas & seasonal35,084£117,7600.61%
7CHILLI LIGHTS79321Candles & lighting15,841£80,5410.42%
8SMALL POPCORN HOLDER22197Kitchen & dining88,499£79,5200.41%
9JUMBO BAG PINK POLKADOT22386Bags & purses39,437£76,3250.39%
10ROTATING SILVER ANGELS T-LIGHT HLDR84347Christmas & seasonal31,409£71,3000.37%
11LUNCH BAG RED RETROSPOT20725Bags & purses40,317£71,1060.37%
12JUMBO BAG STRAWBERRY85099FBags & purses37,061£69,0020.36%
13DOORMAT UNION FLAG48138Home décor & signs10,077£67,0100.35%
14RABBIT NIGHT LIGHT23084Candles & lighting30,739£66,8700.35%
15DOORMAT RED RETROSPOT20685Home décor & signs9,783£66,4170.34%
16BLACK RECORD COVER FRAME21137Home décor & signs18,739£65,1890.34%
17RED RETROSPOT CAKE STAND21843Kitchen & dining6,128£64,9180.34%
18JUMBO STORAGE BAG SUKI21931Bags & purses29,182£61,5380.32%
19VINTAGE UNION JACK BUNTING21621Party & gift wrap6,900£60,2860.31%
20EDWARDIAN PARASOL NATURAL15056NGarden & outdoor11,459£60,1460.31%
21HOT WATER BOTTLE TEA AND SYMPATHY22114Bath & beauty11,677£59,1890.31%
22JUMBO BAG BAROQUE BLACK WHITE85099CBags & purses30,657£59,1430.31%
23PAPER CHAIN KIT VINTAGE CHRISTMAS22910Christmas & seasonal18,634£58,6530.30%
24CHOCOLATE HOT WATER BOTTLE22112Bath & beauty11,065£57,9820.30%
25JUMBO SHOPPER VINTAGE RED PAISLEY22411Bags & purses27,281£57,3190.30%
26WOOD BLACK BOARD ANT WHITE FINISH82484Home décor & signs9,831£56,7460.29%
27HEART OF WICKER LARGE22470Home décor & signs17,773£53,5060.28%
28RETROSPOT TEA SET CERAMIC 11 PC22139Kitchen & dining10,609£52,8430.27%
29SET/5 RED RETROSPOT LID GLASS BOWLS20914Kitchen & dining18,670£52,5090.27%
30VICTORIAN GLASS HANGING T-LIGHT22178Candles & lighting40,081£52,3830.27%
31PACK OF 72 RETROSPOT CAKE CASES21212Kitchen & dining94,884£51,8250.27%
32PAPER BUNTING RETROSPOT22090Party & gift wrap16,698£50,4320.26%
33RED HANGING HEART T-LIGHT HOLDER21733Candles & lighting17,575£50,3460.26%
34PLEASE ONE PERSON METAL SIGN21181Home décor & signs24,732£50,1170.26%
35SCOTTIE DOG HOT WATER BOTTLE22111Bath & beauty9,776£49,7720.26%
36JUMBO BAG PINK VINTAGE PAISLEY21929Bags & purses25,608£49,6520.26%
37CREAM HEART CARD HOLDER22189Stationery & craft16,186£49,3010.25%
38STRAWBERRY CERAMIC TRINKET BOX21232Storage & organisation37,997£49,3010.25%
39ANTIQUE SILVER TEA GLASS ETCHED84946Kitchen & dining36,696£49,2100.25%
40HEART OF WICKER SMALL22469Home décor & signs27,908£48,9350.25%
41DOORMAT HEARTS48194Home décor & signs7,726£48,7270.25%
42EDWARDIAN PARASOL BLACK15056BLGarden & outdoor9,620£48,7240.25%
43RED TOADSTOOL LED NIGHT LIGHT21731Toys & kids28,910£48,3160.25%
44NATURAL SLATE HEART CHALKBOARD22457Stationery & craft15,373£47,2880.24%
45WOODEN FRAME ANTIQUE WHITE82494LHome décor & signs15,679£46,9670.24%
46HOME BUILDING BLOCK WORD21754Toys & kids7,595£46,5170.24%
47DOORMAT NEW ENGLAND48187Home décor & signs7,314£46,4050.24%
48JUMBO BAG SCANDINAVIAN PAISLEY21928Bags & purses24,268£46,2030.24%
49DOORMAT FANCY FONT HOME SWEET HOME21523Home décor & signs6,916£46,0840.24%
50BAKING SET 9 PIECE RETROSPOT22138Kitchen & dining9,366£45,8820.24%
51DOORMAT FAIRY CAKE48185Kitchen & dining6,822£45,7240.24%
52LUNCH BAG BLACK SKULL.20727Bags & purses26,678£45,6550.24%
53VINTAGE UNION JACK MEMOBOARD21623Stationery & craft6,165£45,4020.23%
54CHARLOTTE BAG SUKI DESIGN22355Bags & purses31,956£45,3780.23%
55COLOUR GLASS. STAR T-LIGHT HOLDER71477Candles & lighting15,089£44,6810.23%
56ROUND SNACK BOXES SET OF4 WOODLAND22326Kitchen & dining15,446£44,2580.23%
57GIN + TONIC DIET METAL SIGN21175Home décor & signs20,676£43,8510.23%
58SET/4 WHITE RETRO STORAGE CUBES84078AStorage & organisation1,128£43,8450.23%
59LUNCH BAG SUKI DESIGN22383Bags & purses25,058£43,2540.22%
60SPOTTY BUNTING23298Party & gift wrap8,466£43,1480.22%
61RED WOOLLY HOTTIE WHITE HEART.84029EHome décor & signs10,628£42,9940.22%
62PINK 3 PIECE MINI DOTS CUTLERY SET84997DKitchen & dining11,024£42,9730.22%
63RED HARMONICA IN BOX21915Storage & organisation36,289£42,6650.22%
64LUNCH BAG CARS BLUE20728Bags & purses24,596£42,2700.22%
65JUMBO BAG VINTAGE DOILY23203Bags & purses20,485£42,0300.22%
66WOODEN PICTURE FRAME WHITE FINISH82482Home décor & signs16,914£41,8380.22%
67JUMBO BAG OWLS20713Bags & purses20,814£40,6670.21%
68PAPER CHAIN KIT RETROSPOT22083Stationery & craft13,716£40,4130.21%
69RED 3 PIECE MINI DOTS CUTLERY SET84997BKitchen & dining9,771£38,8110.20%
70CREAM SWEETHEART MINI CHEST85066Storage & organisation3,091£38,6000.20%
71LUNCH BAG WOODLAND20726Bags & purses22,118£38,5070.20%
72JAM MAKING SET WITH JARS22960Kitchen & dining9,019£38,3800.20%
73ROSES REGENCY TEACUP AND SAUCER22699Kitchen & dining13,070£38,2500.20%
74COOK WITH WINE METAL SIGN21166Kitchen & dining19,932£38,1390.20%
75DOORMAT KEEP CALM AND COME IN23284Home décor & signs5,487£38,1340.20%
76SET OF 3 CAKE TINS PANTRY DESIGN22720Kitchen & dining7,483£38,1090.20%
77WOOD S/3 CABINET ANT WHITE FINISH82486Storage & organisation4,728£38,0520.20%
78SPACEBOY LUNCH BOX22629Toys & kids20,807£37,9560.20%
79JUMBO BAG WOODLAND ANIMALS20712Bags & purses17,710£37,4990.19%
80RETROSPOT HEART HOT WATER BOTTLE21485Bath & beauty7,593£37,0790.19%
81ALARM CLOCK BAKELIKE RED22727Home décor & signs9,234£36,5440.19%
82ROUND SNACK BOXES SET OF 4 FRUITS22328Kitchen & dining12,959£36,1700.19%
83DOORMAT SPOTTY HOME SWEET HOME21524Home décor & signs5,255£35,9550.19%
84BLUE 3 PIECE MINI DOTS CUTLERY SET84997CKitchen & dining9,151£35,6990.18%
85RED RETROSPOT CHARLOTTE BAG20724Bags & purses32,197£35,1900.18%
86LOVE BUILDING BLOCK WORD21755Toys & kids5,643£34,8360.18%
87RECYCLING BAG RETROSPOT22379Bags & purses15,765£34,6410.18%
88LUNCH BAG PINK POLKADOT22384Bags & purses20,783£34,0890.18%
89LUNCH BAG SPACEBOY DESIGN22382Toys & kids20,248£34,0720.18%
90RECIPE BOX PANTRY YELLOW DESIGN22666Kitchen & dining10,706£33,6830.17%
91DOLLY GIRL LUNCH BOX22630Toys & kids18,058£33,3810.17%
92ASSORTED COLOURS SILK FAN15036Jewellery & accessories44,272£32,9670.17%
93ALARM CLOCK BAKELIKE GREEN22726Home décor & signs7,671£32,6090.17%
94JUMBO BAG SPACEBOY DESIGN22385Toys & kids17,057£32,4340.17%
956 RIBBONS RUSTIC CHARM22077Party & gift wrap17,238£31,5130.16%
96HAND OVER THE CHOCOLATE SIGN85152Kitchen & dining16,373£31,4840.16%
97HAND WARMER OWL DESIGN22865Bath & beauty14,537£31,4160.16%
98RED RETROSPOT UMBRELLA85014BJewellery & accessories6,194£31,2680.16%
99DOORMAT ENGLISH ROSE48184Home décor & signs4,715£31,1430.16%
100SET OF 3 REGENCY CAKE TINS23245Kitchen & dining6,345£31,1190.16%
101WHITE SKULL HOT WATER BOTTLE21479Bath & beauty6,219£31,0800.16%
102JUMBO BAG APPLES23199Bags & purses14,908£30,4510.16%
103GREEN REGENCY TEACUP AND SAUCER22697Kitchen & dining9,795£30,4250.16%
104PICNIC BASKET WICKER LARGE22501Kitchen & dining2,612£30,3390.16%
105EDWARDIAN PARASOL RED20679Garden & outdoor6,149£30,0210.16%
106RED RETROSPOT ROUND CAKE TINS21217Kitchen & dining2,904£29,7690.15%
107LUNCH BOX I LOVE LONDON22659Kitchen & dining15,942£29,5640.15%
108KNITTED UNION FLAG HOT WATER BOTTLE84029GBath & beauty6,830£29,5340.15%
109PINK HAPPY BIRTHDAY BUNTING47590BParty & gift wrap5,751£29,5040.15%
110BOX OF VINTAGE ALPHABET BLOCKS22622Storage & organisation2,945£29,4500.15%
1113 HEARTS HANGING DECORATION RUSTIC22158Home décor & signs8,985£29,1980.15%
112WOOD 2 DRAWER CABINET WHITE FINISH82483Storage & organisation4,878£29,0030.15%
113HOT WATER BOTTLE KEEP CALM23355Bath & beauty5,816£28,7190.15%
114DOORMAT WELCOME PUPPIES48188Home décor & signs4,872£28,6390.15%
115PINK BLUE FELT CRAFT TRINKET BOX20971Stationery & craft22,260£28,5810.15%
116HANGING HEART JAR T-LIGHT HOLDER84978Candles & lighting21,689£28,4760.15%
117HAND WARMER SCOTTY DOG DESIGN22866Bath & beauty12,778£28,2670.15%
118SET 7 BABUSHKA NESTING BOXES22752Storage & organisation3,459£28,1390.15%
119BLACK HEART CARD HOLDER22188Stationery & craft10,353£28,1120.15%
120PACK OF 60 PINK PAISLEY CAKE CASES21977Kitchen & dining56,061£28,0820.15%
121GUMBALL COAT RACK22467Storage & organisation11,868£28,0590.14%
122HOT BATHS METAL SIGN82583Bath & beauty12,877£27,9820.14%
123JUMBO BAG ALPHABET23201Bags & purses13,366£27,8510.14%
124MINI PAINT SET VINTAGE22492Stationery & craft43,546£27,8180.14%
125WOODLAND CHARLOTTE BAG20719Bags & purses24,479£27,5980.14%
126TEA TIME PARTY BUNTING47566BParty & gift wrap6,013£27,5650.14%
127JUMBO STORAGE BAG SKULLS21930Bags & purses13,390£27,3680.14%
128IVORY KITCHEN SCALES22624Kitchen & dining3,152£27,2830.14%
129GRAND CHOCOLATECANDLE72741Candles & lighting19,712£27,2390.14%
130HOT WATER BOTTLE I AM SO POORLY22835Bath & beauty5,302£27,0830.14%
13160 TEATIME FAIRY CAKE CASES84991Kitchen & dining54,028£27,0410.14%
132JAM MAKING SET PRINTED22961Kitchen & dining17,252£26,8880.14%
133RED RETROSPOT MINI CASES20750Storage & organisation3,688£26,8670.14%
134SET OF 6 RIBBONS VINTAGE CHRISTMAS22734Christmas & seasonal9,772£26,7640.14%
135HANGING JAM JAR T-LIGHT HOLDER71459Candles & lighting32,989£26,7390.14%
136FELTCRAFT 6 FLOWER FRIENDS22149Stationery & craft12,674£26,2190.14%
137HAND WARMER BIRD DESIGN22867Bath & beauty11,872£26,1180.13%
138DOORMAT 3 SMILEY CATS48111Home décor & signs4,248£25,9700.13%
139PLASTERS IN TIN SPACEBOY22551Toys & kids15,441£25,9130.13%
140NO SINGING METAL SIGN82600Home décor & signs12,675£25,7360.13%
141JUMBO BAG TOYS20711Toys & kids12,643£25,7190.13%
142FAWN BLUE HOT WATER BOTTLE21481Bath & beauty8,174£25,6130.13%
143MEMO BOARD RETROSPOT DESIGN22507Stationery & craft5,455£25,6030.13%
144TEA TIME CAKE STAND IN GIFT BOX37503Party & gift wrap2,465£25,4280.13%
145SET/20 RED RETROSPOT PAPER NAPKINS21080Party & gift wrap31,076£25,4170.13%
146FAIRY CAKE FLANNEL ASSORTED COLOUR21108Bath & beauty12,962£25,4070.13%
147PAPER BUNTING WHITE LACE22087Party & gift wrap8,475£25,3890.13%
148COLOUR GLASS T-LIGHT HOLDER HANGING84755Candles & lighting40,439£25,2050.13%
149PAPER CHAIN KIT EMPIRE22084Stationery & craft8,803£25,1640.13%
150RED RETROSPOT TRADITIONAL TEAPOT21527Kitchen & dining3,345£24,9680.13%
151REGENCY TEAPOT ROSES23173Kitchen & dining2,766£24,8790.13%
152PINK CREAM FELT CRAFT TRINKET BOX20972Stationery & craft20,496£24,7850.13%
153SMALL GLASS HEART TRINKET POT21314Kitchen & dining11,426£24,6410.13%
154SET OF 6 SPICE TINS PANTRY DESIGN22722Kitchen & dining5,972£24,4600.13%
155WORLD WAR 2 GLIDERS ASSTD DESIGNS84077Home décor & signs106,139£24,4460.13%
156PINK REGENCY TEACUP AND SAUCER22698Kitchen & dining8,193£24,3750.13%
157ZINC METAL HEART DECORATION84836Home décor & signs19,847£24,2890.13%
158ALARM CLOCK BAKELIKE PINK22728Home décor & signs6,215£24,2570.13%
159DOORMAT BLACK FLOCK48173CHome décor & signs4,147£24,2560.13%
160BLUE HAPPY BIRTHDAY BUNTING47590AParty & gift wrap4,753£24,1850.12%
161SWEETHEART CERAMIC TRINKET BOX21231Storage & organisation19,428£24,1290.12%
162JUMBO BAG 50'S CHRISTMAS23344Christmas & seasonal10,285£23,7720.12%
163DOORMAT UNION JACK GUNS AND ROSES21955Home décor & signs3,911£23,7340.12%
1643 HOOK PHOTO SHELF ANTIQUE WHITE22171Storage & organisation3,141£23,7090.12%
165VINTAGE SNAP CARDS21790Stationery & craft27,244£23,5060.12%
166SET OF TEA COFFEE SUGAR TINS PANTRY23243Kitchen & dining4,800£23,4890.12%
167WOODEN CROQUET GARDEN SET22605Garden & outdoor1,827£23,4270.12%
168CREAM CUPID HEARTS COAT HANGER84406BStorage & organisation7,133£23,0940.12%
169RED KITCHEN SCALES22625Kitchen & dining2,627£22,9120.12%
170WOODEN ROUNDERS GARDEN SET22607Garden & outdoor2,533£22,9070.12%
171VINTAGE HEADS AND TAILS CARD GAME21791Toys & kids17,604£22,8590.12%
172PLASTERS IN TIN WOODLAND ANIMALS22554Bath & beauty13,588£22,8540.12%
173RED RETROSPOT PICNIC BAG21936Bags & purses7,805£22,7410.12%
174HANGING HEART ZINC T-LIGHT HOLDER84970SCandles & lighting26,817£22,5780.12%
175PLASTERS IN TIN CIRCUS PARADE22556Toys & kids13,585£22,3340.12%
176CERAMIC CAKE STAND + HANGING CAKES37449Kitchen & dining2,382£22,3330.12%
177BLACK/BLUE POLKADOT UMBRELLA85014AJewellery & accessories4,656£22,2140.11%
178ASSORTED COLOUR MINI CASES20749Storage & organisation3,062£22,0980.11%
179GREY HEART HOT WATER BOTTLE22113Bath & beauty5,759£22,0260.11%
180PACK OF 6 BIRDY GIFT TAGS22585Home décor & signs17,557£21,9770.11%
181WOODEN UNION JACK BUNTING22499Party & gift wrap3,584£21,8270.11%
182JUMBO BAG VINTAGE LEAF23202Bags & purses10,941£21,8100.11%
183CHRISTMAS LIGHTS 10 REINDEER22941Christmas & seasonal2,615£21,7280.11%
184SET OF 72 RETROSPOT PAPER DOILIES21210Stationery & craft15,118£21,7270.11%
185NATURAL SLATE CHALKBOARD LARGE22456Stationery & craft4,416£21,5830.11%
186HOMEMADE JAM SCENTED CANDLES22969Candles & lighting14,461£21,5020.11%
187LUNCH BAG VINTAGE DOILY23209Bags & purses13,170£21,4190.11%
188PACK OF 72 SKULL CAKE CASES21213Kitchen & dining40,263£21,3910.11%
189VICTORIAN SEWING BOX LARGE21258Stationery & craft1,505£21,3870.11%
190PICNIC BASKET WICKER SMALL22502Kitchen & dining3,705£21,2610.11%
19115CM CHRISTMAS GLASS BALL 20 LIGHTS85048Christmas & seasonal2,685£21,2010.11%
192FELTCRAFT CUSHION RABBIT22570Stationery & craft5,631£20,9010.11%
193ENAMEL BREAD BIN CREAM22424Kitchen & dining1,529£20,8870.11%
194GREEN 3 PIECE MINI DOTS CUTLERY SET84997AKitchen & dining5,363£20,8820.11%
195CHARLOTTE BAG PINK POLKADOT22356Bags & purses20,015£20,8720.11%
196LUNCH BAG APPLE DESIGN23206Bags & purses12,147£20,8530.11%
197RED SPOTTY BISCUIT TIN21218Kitchen & dining5,256£20,8000.11%
198DOORMAT MULTICOLOUR STRIPE48116Home décor & signs3,452£20,7130.11%
199HEART FILIGREE DOVE SMALL22294Home décor & signs16,671£20,6290.11%
200BAKING SET SPACEBOY DESIGN22617Toys & kids4,251£20,5470.11%

Data: Online Retail II, UCI Machine Learning Repository (CC BY 4.0). Cleaned and aggregated; cancellations kept as returns.